TARGET, DIXON DONATE BOOKS TO LOCAL STUDENTS
SAN FRANCISCO (August 25, 2011) – Today, Target Corp.® (NYSE:TGT) and IZOD IndyCar Series driver Scott Dixon joined California students to announce a book donation to the Cesar Chavez Elementary School. During the one hour event, Dixon – a father and two-time IZOD IndyCar Series champion for Target Chip Ganassi Racing – read to 150 kindergarten through fifth-grade students participating in the Jamestown Community Center’s after-school program.
“As a father, I understand the importance of reading to kids and getting them excited about learning at an early age,” Dixon said. “Target is a longtime sponsor of my No. 9 car, and I’m honored to help them promote literacy among children – a cause at the heart of the company’s giving.”
Dixon, who was in San Francisco in advance of this weekend’s Indy Grad Prix of Sonoma, greeted students in the schoolyard during the popular after-school program. The Jamestown Community Center’s after-school program supports educational enrichment and Target has been a proud sponsor since 2009. Dixon read “NASCAR Racing to the Finish,” by K.C. Kelly, before announcing a $2,000 donation to the school’s library, with the help of First Book. Children who attended the event received a copy of the book Dixon read. The students also had a unique opportunity to view Dixon’s No. 9 Target car and driving gear and had a chance to ask questions about life as a race-car driver.
“At Target, we’re passionate about education, and this event is a great opportunity to engage with students in the San Francisco community,” said Benny Boveda, district team leader, Target. “By hosting events like this and getting children excited about reading, we hope to ignite a love of learning and reading among children throughout the country.”
Through its corporate giving programs, Target is on track to reach a total of $1 billion in giving to education, with a focus on reading, by the end of 2015. A significant portion of this giving will go toward helping more U.S. children reach one of the most critical milestones on the path to graduation: reading proficiently by the end of third grade.